At your first appointment, we do a discovery session where we go over your services, technology, and processes. We give you a timeline, cost, and expectations. Next is the Smile Trial, where we launch a 3-month campaign attracting new veneer patients to your office.
Hi, I’m Ross Johnston.
Nothing makes me happier than helping dentists who love smile design get the clients that help them make more money in less time. Many dentists have told me that their lives have been transformed. They smile more. They laugh more. And because of that, other aspects of their lives have improved as well all because they are doing more of the work that they love.
Great smile design is a service that perpetually raises the spirits of others. It is an honor that so many cosmetic dentists trust me with their veneer marketing.
I have worked with dentists for over a decade substantially increasing collections. For the past two years, I have focused exclusively on veneer marketing due to it's tremendous return to my clients.
I enjoy a great quality of life with my family in Alaska. It makes me happy when I substantially increase the happiness of my clients.
If you have any questions, please don’t hesitate to reach out. I love nothing more than talking about your goals and purpose.
W. Ross Johnston
Ross Johnston MBA has helped solo dental practitioners increase collections for over a decade - sometimes delivering 20X results. In the past two years, Ross has focused specifically on veneer marketing due to it's outsized returns. His clients average an additional $50k a month from his veneer marketing with a $10K total marketing budget.
Marketing BBS - College Of William & Mary
MBA - AGSM, top Global Business School
Alaska's Top 40 Under 40 (2019)
President of American Marketing Association - Alaska (2017-2018)
Google, Facebook, High Level Master
Landon Nelson, CEO
Smile Convert
"I want the best for my dental clients and that is why I call Ross Johnston at FinePT when I want to brainstorm on effective dental campaigns.
When you expect the best, you go to the best. There is a level of education, attention to detail, and experience that matters when doing dental marketing."
Russ Klein, CEO
American Marketing Association (2014-2021)
"There is no more useful gateway competency than curiosity; and Ross is brimming with a raging curiosity for better ways of doing things. He's a solutions-minded marketer who understands that the long term is made up of lots of short terms and he approaches work with that sense of urgency."
Hannah Wright, Owner
SaaS Design
Ross is a highly skilled, results-oriented digital marketer — and a pleasure to work with. I'd highly recommend him to any dentist looking to acquire more patients online. He's always ahead of the game when it comes to the latest digital marketing trends. Ross truly cares about driving results for his clients.
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721 Depot Drive, Anchorage, AK 99501
(970) 500-5937
ross@finept.com
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