The Best Damn Cosmetic Dental Marketing Course

Cost: $250 (Promo Code Available)

Duration: 1 Hour

Where: Online Zoom Call

Who can attend: Cosmetic dentists

Are you passionate about smile design?
Do you want to do more veneer/Invisalign cases?

If you answered yes, then this marketing course is for you.

The US Veneers Market is growing At 7% every year. What percentage will you capture?

More dental shops and DSOs are opening up everyday making competition harder, staff wages higher, and margins thinner. Attracting more veneer cases increases your chair time rate without dramatically increasing overhead.

The average veneer patient adds $15,000 in cash collections. Adding 2-4 veneer patients a month per location can have a substantial impact on your revenue and quality of life.

Ross Johnston has focused specifically on marketing to veneer patients over the past two years. Learn from his mistakes and from his wins.

Learn Why

Cosmetic Dental Marketing is not dental marketing.

Veneers are purchased predominantly by affluent females between the ages of 35-60. As a cosmetic dentist, you understand the value of growing your practice by attracting the right clientele. Patients are highly involved in the purchase of veneers, but they have a hard time pinpointing the difference between various dentists.

In this one hour course, we will cover:

Why a patient's question about veneers is not really about veneers.

How not to compete on price.
How to position yourself on your website so that patients choose you.
Learn what reviews are the best reviews to showcase.
How to take case photos for prospective patients (not other dentists).
Why you should use a wax-up as a loss leader.
How giving your veneer prices online help you (but you have to do it this one way).

"This was the veneer class I didn't know I needed but I'm glad I took. Ross has a wealth of marketing experience to get your practice optimized for more veneer cases."

Angela Courtenay DDS

Owner

Artistry Smile Center

"I thought the class had several "pearls" to implement and help increase veneer cases. I recommend!"

Radiance Neal

Operations Manager

The Houston Dentists

"I can see that with his extensive knowledge in the marketing of cosmetic dentistry, I could see a considerable increase in valuable cases each month.

Brandon Tiek DDS

Owner

Tiek Dental Studio

Meet YOur Presenter

MEET OUR EXPERT VENEER Marketer

Hi, I’m Ross Johnston.

Nothing makes me happier than helping dentists who love smile design get the clients that help them make more money in less time. Many dentists have told me that their lives have been transformed. They smile more. They laugh more. And because of that, other aspects of their lives have improved as well all because they are doing more of the work that they love.

Great smile design is a service that perpetually raises the spirits of others. It is an honor that so many cosmetic dentists trust me with their veneer marketing.

I have worked with dentists for over a decade substantially increasing collections. For the past two years, I have focused exclusively on veneer marketing due to it's tremendous return to my clients.

I enjoy a great quality of life with my family in Alaska. It makes me happy when I substantially increase the happiness of my clients.

If you have any questions, please don’t hesitate to reach out. I love nothing more than talking about your goals and purpose.

W. Ross Johnston

Ross Johnston MBA

Biography

Ross Johnston MBA has helped solo dental practitioners increase collections for over a decade - sometimes delivering 20X results. In the past two years, he has focused specifically on veneer marketing due to it's outsized returns. His clients average an additional $50k a month from his veneer marketing.

Work Experience

Marketing BBS - College Of William & Mary
MBA - AGSM, top Global Business School
Alaska's Top 40 Under 40 (2019)
President of American Marketing Association - Alaska (2017-2018)
Google, Facebook, High Level Master

Our Smile Gallery

"We've done over $167,000 in veneer cases since May 2023 thanks to FinePT.

Dr. Bianca Clark

West Loop Smile Studio

"It takes about 7 touches for a consumer to make a decision. With Ross, he gets those 7 touches very quickly with the way he creates his advertising . . . We started March 1st. We are up 36%."

Dr. Paul Raines

Raines Over The Rockies Dentistry

"What Ross has done has given us the ability to tell our story in a way that will let our potential patients know why they want to come to us."

Dr. Greg Moody

Anchor Dental

"Thanks to finePT, we added $400K in new veneer collections in 2022 and an additional $150,000 in Invisalign."

Dr. Brennan Bonati

Veneers Denver

Referred By Other Marketers

Landon Nelson, Owner

Smile Convert

"I want the best for my dental clients and that is why I call Ross Johnston at FinePT when I want to brainstorm on effective dental campaigns.

When you expect the best, you go to the best. There is a level of education, attention to detail, and experience that matters when doing dental marketing."

Russ Klein, CEO

American Marketing Association (2014-2021)

"There is no more useful gateway competency than curiosity; and Ross is brimming with a raging curiosity for better ways of doing things. He's a solutions-minded marketer who understands that the long term is made up of lots of short terms and he approaches work with that sense of urgency."

Hannah Wright, Owner

SaaS Design

Ross is a highly skilled, results-oriented digital marketer — and a pleasure to work with. I'd highly recommend him to any dentist looking to acquire more patients online. He's always ahead of the game when it comes to the latest digital marketing trends. Ross truly cares about driving results for his clients.

Testimonials From Our Clients