Try The FinePT Marketing Difference before committing

Why Choose Us?

Cosmetic dental marketing is not dental marketing. Veneers are purchased predominantly by affluent females between the ages of 35-55 purely for cosmetic reasons. As a cosmetic dentist, you understand the value of growing your practice by attracting the right clientele. Patients are highly involved in the purchase of veneers, but they have a hard time pinpointing the difference between various dentists.

-Cosmetic Dental Marketing is not dental marketing -

Welcome to the Expert Veneers Dental Network. With our expertise in showcasing your skills, engaging with leads, and ensuring a seamless booking process, FinePT positions you as the top source for veneers in your area. Our exceptional 5X ROI guarantee demonstrates our unwavering commitment to your success. Partner with FinePT and experience the difference a specialized marketing agency can make in expanding your clientele and boosting your revenue.

Invest in your veneer marketing with confidence at FinePT.

What goes into being an expert veneer

Marketing Agency?

Proactive Lead Engagement

FinePT goes beyond just generating veneer leads; we actively engage through phone calls, automated texts, and emails, building rapport and nurturing interest. This targeted communication keeps you top of mind and increases the likelihood of potential patients booking an appointment.

Guaranteed ROI

We are so confident in our marketing strategies that we offer an exceptional guarantee under our premium marketing plan. If you don't achieve our promised return on investment (ROI) within the first three months, we will continue to work for free (up to an additional three months) until you hit your guaranteed ROI.

Expert Veneers Network

FinePT's customized landing pages showcase you as an "Expert Veneers Dentist." These pages highlight veneer case studies, before/after photos, and glowing online reviews, positioning you as the number one source for veneers in your area. This not only builds trust with prospective patients but also enhances your online presence and reputation.

Seamless Integration

FinePT's CRM integrates with your
practice management system, allowing new leads to book appointments online with ease, either independently or with the assistance of FinePT. This seamless experience ensures a smooth transition from lead to a client, ultimately boosting your practice's conversion rate.

Qualifying & Educating Leads

FinePT's innovative "Veneer Estimator" tool attracts potential patients during the information gathering phase of their journey. By providing a personalized cost estimate in exchange for their contact information, credit score, and reason for interest, FinePT ensures you receive qualified leads who have a clear understanding of the costs involved

Impressive Results

FinePT's proven marketing strategies consistently deliver results. Most clients see 1-4 leads per day, with 15-25% of those leads being qualified and booking appointments. This steady stream of high-quality leads translates into a significant increase in revenue for your practice.

Our Smile Gallery

"We went from 30 t0 40 new patients to 70 to 80 new patients every month just from the marketing side of things.

Dr. John Brady

Magnolia Modern Dentistry

"It takes about 7 touches for a consumer to make a decision. With Ross, he gets those 7 touches very quickly with the way he creates his advertising . . . We started March 1st. We are up 36%."

Dr. Paul Raines

Raines Over The Rockies Dentistry

"What Ross has done has given us the ability to tell our story in a way that will let our potential patients know why they want to come to us."

Dr. Greg Moody

Anchor Dental

"Thanks to finePT, we added $400K in new veneer collections in 2022."

Dr. Brennan Bonati

Veneers Denver

Build An AI Treatment Coordinator

With your new AI Treatment Coordinator, you can now develop rapport with new patients within moments of contact. Contact, qualify, and book new appointments with ease. It takes only 5 minutes to create your new AI Treatment Coordinator. Interact with our booking chat bot below to give it a test drive.

Who Buys Veneers?

The primary demographic that opts for porcelain veneers typically falls into four key categories. These include:

Affluent Individuals: These clients value the transformative impact of veneers on their appearance and are willing to invest in achieving the perfect smile. A dentist's reputation and personal touch is more important than price.

Professionals in the Public Eye: For them, a flawless smile is not just a matter of vanity but also a professional requirement. Quality and warranties play a major role in decision making.

Image-conscious Millennials and Generation Z: With the rise of social media platforms, younger generations have become increasingly aware of and invested in their appearance. Millennials and Generation Z individuals are more likely to research dental solutions online. They are more price sensitive.

Individuals with Dental Issues: Individuals with dental concerns may seek veneers to both improve their appearance and resolve underlying issues. For them, rapport and treatment visualization is important.

Smile Trial

Experience A Steady Flow Of High Production Patients With only a 3 month Commitment

Our Smile Trial allows you to see and feel what our veneer marketing will be like without any long term commitment.

Using our Expert Veneers™ brand, we create landing pages and marketing campaigns driving qualified veneers patients to your practice.

Our Smile Trial is a necessary investment that will help you make the best decision about your advertising dollars. Our trial gives you the confidence and peace of mind you need to form a life-long business relationship.

The Smile Trial gives us the opportunity to attract your perfect patients. This ensures your marketing exceed your expectation and why we are confident with our 100% Marketing Guarantee.

Book A Smile Trial

Meet Our Expert Veneer Marketer

Ross Johnston MBA

MEET OUR EXPERT VENEER Marketer

Hi, I’m Ross Johnston.

Nothing makes me happier than helping dentists who love smile design get the clients that help them make more money in less time. Many dentists have told me that their lives have been transformed. They smile more. They laugh more. And because of that, other aspects of their lives have improved as well all because they are doing more of the work that they love.

Great smile design is a service that perpetually raises the spirits of others. It is an honor that so many cosmetic dentists trust me with their veneer marketing.

I have worked with dentists for over a decade substantially increasing collections. For the past two years, I have focused exclusively on veneer marketing due to it's tremendous return to my clients.

I enjoy a great quality of life with my family in Alaska. It makes me happy when I substantially increase the happiness of my clients.

If you have any questions, please don’t hesitate to reach out. I love nothing more than talking about your goals and purpose.

W. Ross Johnston

Ross Johnston MBA

Biography

Ross Johnston MBA has helped solo dental practitioners increase collections for over a decade - sometimes delivering 20X results. In the past two years, Ross has focused specifically on veneer marketing due to it's outsized returns. His clients average an additional $50k a month from his veneer marketing with a $10K total marketing budget.

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Work Experience

Marketing BBS - College Of William & Mary
MBA - AGSM, top Global Business School
Alaska's Top 40 Under 40 (2019)
President of American Marketing Association - Alaska (2017-2018)
Google, Facebook, High Level Master

Referred By Other Marketers

Landon Nelson, CEO

Smile Convert

"I want the best for my dental clients and that is why I call Ross Johnston at FinePT when I want to brainstorm on effective dental campaigns.

When you expect the best, you go to the best. There is a level of education, attention to detail, and experience that matters when doing dental marketing."

Russ Klein, CEO

American Marketing Association (2014-2021)

"There is no more useful gateway competency than curiosity; and Ross is brimming with a raging curiosity for better ways of doing things. He's a solutions-minded marketer who understands that the long term is made up of lots of short terms and he approaches work with that sense of urgency."

Hannah Wright, Owner

SaaS Design

Ross is a highly skilled, results-oriented digital marketer — and a pleasure to work with. I'd highly recommend him to any dentist looking to acquire more patients online. He's always ahead of the game when it comes to the latest digital marketing trends. Ross truly cares about driving results for his clients.

Testimonials From Our Clients